Over several years, I observed Sandra in action as a focus group moderator and facilitator in physical and web-based settings for strategic planning. Stakeholders are consistently impressed with Sandra’s ability to pick up on challenging nuances to steer dialogue toward a mutually-beneficial outcome. The insight she draws in these settings contribute to effective research and development, planning and partnerships

When I lead a complex non-profit industry program providing environment services, we needed marketing and communication bench strength on our leadership team. I saw that strength in Sandra Pakosh—strategic and hands-on—and hired her to help me shape and improve awareness of the program, change public perception and behaviour, drive traffic to the many resources on the website and social networks, and build engagement while creating compelling content and communication protocols and processes from the bottom up. Not an easy assignment, but within one year, key performance indicators were defined, met or surpassed. Sandra was quick to embrace diverse stakeholder perspectives and bridge divides; continuously collaborating to resolve issues and advance parties toward solutions through options and education. She would be an excellent resource for business and civil society leaders ready to roll up their sleeves and confront purpose problems. I encourage you to use her services. She herself is a power with purpose.

I had the opportunity to work with Sandra Pakosh at Compaq Canada and HP Canada while these organizations went through incredible transformations from new brand launches to mergers and acquisitions. Sandra is an expert who is passionate about branding, marketing and the organizations she represents. She was extremely strategic and always took the time to explain the big picture and potential results of any program I supported her on so that I could create an aligned internal communication strategy. Through our work, we saw businesses embrace change and meet objectives in the midst of tough economic environments and increased competition. It was always a pleasure to work with Sandra and I would highly recommend her to any organization.

When I was head of human resources at a Canadian tech company, we were anticipating a merger or acquisition that would impact the employee base, as well as recruitment and retention, at a time when the company was also repositioning itself in the market and experiencing growth. My HR team and I worked with Sandra Pakosh on developing an internal communications onboarding toolkit and company-wide “Energize the Enterprise” edutainment initiative to welcome new hires and motivate staff with the goal of being a great place to work and adopt the new strategy. The end deliverables and her focused effort helped new and existing employees weather change while being focused on delivering the expected business results. If your organization is facing transformation and requires friendly, straight up change communication that motivates and tells a positive corporate story across multiple communication channels, I recommend Sandra for that.

Work with Outsource Communications began when I first asked Sandra Pakosh to project manage a national newspaper advertorial supplement featuring the high tech company and service offerings where I was Vice President, Marketing Communications. The deliverable brought together internal subject matter experts and executives for strategy and content, external agencies for PR and editorial services, as well as channel-alliance partners for references and co-funding. By bringing together great project management skills, third party funding know-how and business insight, Outsource Communications was able to cut through the predictable politics of a project this complex, keep everyone happy, deliver the expected results and then some.

This campaign turned into another external communications deliverable, then another… until we hired Sandra. Sandra herself is a one-woman dream team of creative and client services that delivers outputs and outcomes: engaging communication for reputation management or buzz, and marketing that motivates or sells.

Sandra contracted my services as web producer in a non-profit industry organization where she directed strategic communications, marketing and public / stakeholder engagement. During that assignment, I was always impressed with her creative and curious nature, critical thinking, and desire to challenge status quo with the goal of defining success or raising the bar to improve it. For me, she exemplified aspirational leadership. As a result, it was a great work, team and growth experience I’d hoped to have again. So here I am… prepared to be part of the Outsource Communications network and offer value-based web-based design and e-services.